Sunday, 18 September 2016

DEMITRIA DOES... SOCIAL MEDIA WEEK LONDON 2016



So this week was a busy and exciting week for me! I had the opportunity to attend Social Media Week which was held at the amazing BFI in London this year.

For those of you that don’t know, Social Media Week is a conference that showcases a week full of interesting talks, presentations, panels and workshops from some of the biggest brands and agencies in the industry. The talks covered a range of topics, sharing insights into the exciting ways that social media is being used to define brand identities and engage communities.

If you are interested in reading about the brands and agencies that shared their innovative new digital marketing ideas, then stay tuned as I present to you the top 3 talks of the week:

1.     The Power of Storytelling: How National Geographic dominates a fragmented media landscape by Nadine Heggie from National Geographic.

In this fascinating presentation, Nadine Heggie took us through the importance of investing in storytelling. She also spoke about one of their successful social media campaigns where they partnered with Davidoff Coolwater to ‘turn social media blue’ with blue photography to celebrate world ocean day. 


They used custom content from Davidoff to garner wider spread engagement. What I love most about their campaigns is that they tie in eco friendly messages and use clever themes that are both relevant, engaging and interactive.

2.     In Pursuit of the Idea: The Marginalisation of Creativity by Damola Timeyin & Kate Murphy from BBH London

I absolutely adore BBH as an agency. Everything that they stand for in terms of taking risks with ideas, being innovative and not being afraid to stand out is exactly what digital marketing is all about.


Damola and Kate posed many thought-provoking questions throughout the talk one of which being ‘Is your context limiting your ability to create distinctive ideas?’

There was loads of food for thought to take away from the talk and the agencies tagline ‘Black sheep wanted’ is absolute GENIUS.

3.     Cultivating the entrepreneurial mindset: Secrets from Forbes 30 under 30 Europe list hosted by Jessica Sibley from Forbes Media


This talk was presented in a panel style made up of three of the entrepreneurs that made the list this year; Amber Atherton - Founder of My Flash Trash, Ross Bailey – CEO of Appear Here and Maximillian Guen – Co-Founder of Magna Cartner TV. The discussion gave an enlightening insight into their journeys on the road to success and how social has played a part in that.


Well those were my highlights from the event guys, I hope you find it interesting and useful. If you would like to know more then please do get in contact & have an amazing day.


Love Demitria x
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